Flowers Tips & Tricks
The Master’s Guide to Unbreakable Beauty: How to Design, Stabilize, and Style Faux Floral Arrangements That Look & Last Forever
Let’s be honest: modern décor demands permanence, style, and sustainability. While real flowers are beautiful, they die quickly—sometimes in as little as one week. Today’s solution lies in the sophisticated world of faux florals, also known as permanent botanicals, which offer perfection 365 days a year without needing sunlight or worrying about aggressive sniffing habits from pets. The key to making these unkillable beauties look truly stunning is mastering the art of arrangement, stability, and display.
Arranging these high-quality blooms is more than just sticking stems in a container; it is an act of creation, demanding technique, design principles, and, crucially, engineering. This comprehensive guide will walk you through the essential steps, from securing the most precarious tall vase to mastering color palettes and embracing sustainable mechanics, ensuring your creation looks effortlessly real and lasts forever.
Chapter 1: The Physics of Stability: Making Tall Vases Unbreakable
Whether you are designing a lavish centerpiece for a formal event or decorating your home, stability is paramount. Tall, slender vessels, like the elegant Eiffel Tower vases—named after the famous building in Paris because of their shape—are popular choices for centerpieces but are also inherently easy to fall if they are not properly secured. Understanding why vases tip over is the first step in preventing breakage.
Understanding Instability: The Center of Gravity
The primary reason a vase tips is due to its center of gravity. Tall and narrow vases with a small base have a high center of gravity, making them vulnerable to gentle nudges, heavy footsteps, or external forces like wind. If the base is light compared to the top, the vase is particularly prone to tipping. The height-to-base ratio is critical; a vase significantly taller than its base is wide will always be susceptible to falling.

Understanding Instability The Center of Gravity
Eight Essential Tips for Securing Slender Vases
Keeping a tall, skinny vase safe from falling requires specific tricks. The following eight methods are the ultimate ways to ensure your centerpieces are a success:
1. Fill the Vase with Heavy Objects
This is the most effective and perfect way to keep skinny vases from moving. By adding heavy materials to the base, you lower the vase’s center of gravity, providing a stable foundation.
- Sand and Pebbles: You can use colorful stones, pebbles, river rocks, aquarium gravel, or even clean, fine sand to make the vase heavy. If you are concerned about keeping the vase interior pristine, sand can be placed in a sealed plastic bag before putting it in the vase. If the vase is transparent, choosing decorative stones or sand can enhance the visual appeal.
- Water: Filling the vase with water is also a good option to add weight, although faux florals often use dry arrangements. If using real flowers, adequate water adds weight to the base, but avoid overfilling to prevent spills.
- Foam/Oasis Support: If you are arranging flowers or feather arrangements, placing a foam or oasis inside the vase can provide both support and weight.
2. Use a Base Plate or Stand
Creating a base plate or stand provides additional stability and can act as an accessory for your glass vase. The plate or stand should be made of durable and attractive materials, such as plastic or glass. Selecting the correct size and shape is crucial for preventing the vase from falling.
3. Secure the Vase with Putty (The Museum Secret)
Museum putty, also called earthquake putty or quake hold putty, is a professional secret used by museums to secure valuable objects. This clay-like substance can be molded into any shape and adheres to virtually any surface without leaving marks or residue.
- Application: Roll small portions into balls, place them under the vase, press down firmly, and give the vase a slight twist to create suction. This creates a surprisingly strong, reusable bond that is perfect for light-weighted vases or when a standard stand doesn’t fit.
- Versatility: Putty works well on marble, wood, and glass surfaces and is a safe approach for valuable or antique vases since it leaves no permanent marks.
4. Balance the Vase with a Floral Arrangement
The floral arrangement itself can be used creatively to balance the weight of the vase. If your skinny glass vase is tall, ensure the arrangement matches the proportion of the vase size and weight. Flowers like gladiolus, roses, sunflowers, and peonies are perfect for these vases. Adding greenery can also help balance colors.
5. Use Adhesive Tape or Velcro Strips
Adhesive tape or Velcro strips are sturdy and strong methods for holding vases in place, ensuring they do not trip or budge. When applying these, pay attention to the base material, as they may damage some selected materials or may not stick to rough surfaces. For double-sided tape, consider attaching the tape to a decorative tile or wooden base first, and then securing the vase to that base to minimize residue.
6. Use Non-Slip Pads
Non-slip pads are highly helpful in holding objects in one place to prevent falling. They provide traction, stopping the object from sliding here and there, regardless of whether the surface is smooth or not. These pads can be purchased easily and cut to fit the base of your tall skinny vase.
7. Avoid Overcrowding the Vase
While floral arrangements help balance weight, filling Eiffel Tower vases with too much greenery and too many flowers increases the chance of them losing footing and falling. You must be careful with the quantity of blooms, ensuring there is enough space between the flowers and the vase to maintain balanced weight. Overcrowding is a rookie mistake in general floral design, too, as it makes the arrangement look cluttered.
8. Place the Vase on a Stable Surface
This is arguably the most critical aspect. Always place your tall skinny vase on a stable surface and avoid placing it on uneven, unstable, inclined, or tilted surfaces. This prevents the vase from getting wobbly or vibrated, which leads to its fall. For floor vases, choosing **low-traffic locations** like corners or positioning them between furniture (like a sofa and the wall) creates a natural barrier and reduces the chances of accidental bumps.
By lowering the center of gravity with heavy objects and securing the base, you transform your tall, slender vase from a floral Jenga tower into a sturdy display.

Eight Essential Tips for Securing Slender Vases
Chapter 2: The Designer’s Eye: Mastering Floral Composition Principles
Great floral arrangements do not happen by chance; they follow fundamental rules of design. When you master these principles, you move beyond “throwing stuff together” and create visual poetry.
The Six Principles of Design
These principles dictate why a bouquet looks stunning (or why it looks weird):
1. Balance
Balance prevents your arrangement from looking like it is about to topple.
- Symmetrical Balance: This is the formal, mirrored version, equating to the floral design equivalent of a well-tailored suit.
- Asymmetrical Balance: This is uneven, dynamic, modern, and mimics nature’s default setting, which rarely grows in perfect symmetry.
2. Proportion and Scale
Proportion refers to the relationship between the vase, flowers, and foliage. Scale is the relationship between the entire arrangement and the room it occupies.
- The Golden Rule: The flowers should generally be about 1.5 to 2 times the height of the vase. Breaking this rule results in a bouquet that looks either shamefully shrinking or about to crush its container. This ratio can also be viewed as 40% vase to 60% flowers.
- Scale in the Room: Avoid placing a huge floral arrangement on a small nightstand; the arrangement should not overpower or “judge” the space.
3. Rhythm and Movement
Flowers should have flow; they shouldn’t sit rigidly. You can achieve movement through repetition, variation, and lines that guide the eye. Gradation, such as placing big blooms near the center and smaller ones at the edges, helps maintain energy and flow.
4. Contrast
Contrast adds spice and prevents your arrangement from becoming a “beige blob”. Use contrast through color (yellow versus purple), texture (fuzzy versus smooth), or shape (spiky delphiniums next to round peonies). The key is restraint: pick one element to dominate and let it shine, otherwise, if everything screams for attention, nothing is heard.
5. Dominance / Focal Point
Every great arrangement needs a star. The focal point is usually the biggest, boldest bloom, often positioned low and centrally for stability. The rest of the arrangement should be built around this star, acting as its entourage.
6. Harmony and Unity
Harmony means the materials—the vase, the foliage, and the flowers—vibe together. Unity is achieved when the whole design feels intentional and cohesive, not chaotic. An arrangement that looks like a breakup between two styles (e.g., rustic pitcher meets tropical orchids) lacks harmony.

The Six Principles of Design
The Elements of Design: Your Visual Vocabulary
If the principles are the grammar of design, the elements are the vocabulary you work with: line, form, texture, and color.
- Line: Lines are the bones of the design. Straight lines feel strong and serious; curved lines feel natural and graceful. For faux florals, bending those wired stems is crucial, as standing them at “military attention” instantly screams “fake”.
- Form: This is the shape and silhouette of the arrangement (e.g., triangular, round, cascading). The shape should always look intentional, and round drama queens of the flower world include peonies and roses.
- Texture: Texture adds depth and “touchability”. Mix soft petals with rough branches, or matte ferns with shiny leaves. Variety in texture is often the ultimate compliment for a fake flower, making people want to lean in and touch it.
- Color: Color dictates the emotion of the arrangement. Analogous colors (like mauve, purple, and pink) create calm, while complementary colors (like orange and blue) bring drama. Stick to three main tones maximum and use a neutral anchor (green, white, beige) to calm any chaos.
To ensure realism, embrace the beautiful chaos of nature: perfection is boring, and making it slightly messy, with a leaf sticking out or a bent stem, tricks the brain into believing it is real.

The Elements of Design Your Visual Vocabulary
Chapter 3: Choosing Your Eternal Blooms: The Art of Faux Flower Realism
Your arrangement will only look as good as the materials you start with. Shopping smart is essential, as not all faux flowers are created equal; some look like the aftermath of an arts-and-crafts accident, while the best ones look convincingly real.
1. Material Matters: Quality is Everything
The first rule of faux florals is simple: if it shines like a Barbie shoe, it won’t fool anyone.
- Silk and Real-Touch: High-quality silk or “real-touch” flowers are the gold standard. They feel soft, have natural texture, and don’t reflect light like they are auditioning for a disco ball. Polyester blends can also look amazing when crafted correctly, especially for petals needing subtle color gradients.
- Plastic: Plastic flowers can work for sturdy greenery or succulents, but if your roses crunch when touched, it’s a sign of low quality.
2. Imperfection is the New Perfection
The paradox of realism is that a perfectly symmetrical, factory-cloned flower looks fake. Nature is messy—petals curl, colors subtly fade, and leaves bend in weird ways. When choosing blooms, look for these tiny “flaws” that trick the brain:
- Slight variations in size and shape.
- Petals that are not symmetrical.
- Soft color gradients instead of solid, uniform colors.
High-quality silk flowers are often hand-designed to mimic natural color fading and petal texture. You should study real flowers to see how petals overlap, where shadows fall, and how stems twist. If you can’t tell the difference between the faux bloom and the real one, that’s the goal.
3. The Prep Work: Making Stems Come Alive
Even the best faux flowers look stiff when they come straight out of the box. Prep work is essential for transforming store-bought stems into living art:
- Fluff and Shape: Lay out your materials and gently use your hands to separate petals and leaves, bending them outward for a “just-bloomed” look. For stubborn creases, a hairdryer on low heat for a few seconds can loosen the fabric fibers. Spinning a flower upside down between your palms can open the bloom naturally.
- Bend the Stems: Straight, rigid stems are the fastest way to ruin an arrangement. Real stems dip, curve, and twist slightly. Add gentle swoops and bends to the wired stems to introduce a crucial sense of movement.
4. Seasonal and Style Awareness
Context matters for realism. If a summer peony bouquet is sitting next to a Christmas tree, it will look out of place. Choosing florals that match the season and your interior vibe makes the space feel intentional. For example, use soft pastels for spring, lush greens for summer, rich burnt tones for autumn, and icy whites or dark greenery for winter.

Chapter 3 Choosing Your Eternal Blooms The Art of Faux Flower Realism
Chapter 4: The Artisan’s Toolkit: Mechanics and Sustainable Structure
Every beautiful arrangement needs an unseen framework—the “mechanics”—that holds the flowers upright and prevents them from flopping around. When working with faux florals, these mechanics also offer a chance to embrace sustainable practices.
Essential Cutting and Shaping Tools
You need the right tools to handle the wired stems of artificial flowers.
- Wire Cutters: This is a non-optional tool for survival in faux floristry. Artificial stems laugh at regular scissors, so you need solid, spring-loaded wire cutters to chomp through the wiring.
- Scissors: Keep a separate pair of clean, sharp scissors specifically for ribbons, floral tape, and soft materials. Avoid using these on wired stems, as the wire will quickly dull them.
Choosing Arrangement Mechanics
Because faux flowers lack the weight of water, they require internal support.
1. Chicken Wire: The Eco-Friendly Cousin
Chicken wire is a flexible, reusable, and less toxic alternative to floral foam. Scrunch the wire into a loose ball, drop it into the vase, and insert your stems through the gaps. It provides an airy, natural vibe and is infinitely more forgiving than foam. If chicken wire becomes rusted or damaged, it should be disposed of properly as metal waste.
2. Floral Frogs (Kenzan): The Zen Option
Flower frogs, originating from Japanese Ikebana, are spiky metal forms used to stab stems onto tiny pins for clean, minimalist arrangements. They are reusable and sustainable.
3. Tape Grids: The DIY Hack
A simple and professional-looking hack is to stretch waterproof floral tape across the top of the vase like a tic-tac-toe board, then slot the stems into the resulting squares. This method is simple and easy to remove afterward.
4. Floral Foam (Use Dry Only for Faux)
Floral foam acts as “training wheels” for arranging, but for artificial flowers, you must use dry foam, as wet foam is designed to absorb water for fresh flowers. Dry foam provides a sturdy, moisture-free base. Cut the dry foam to fit snugly in the vase, leaving about half an inch sticking up, and insert the stems firmly. Remember that once a hole is poked into the foam, it cannot be reused.

Chapter 4: The Artisan’s Toolkit: Mechanics and Sustainable Structure
The Critical Concern: Avoiding Traditional Floral Foam
While foam is a common mechanic, traditional floral foam, a staple since the 1950s, is made from non-biodegradable plastic material called phenolic resins, specifically phenol formaldehydes. Its use raises serious health and environmental concerns.
- Unsafe Chemicals: Traditional floral foam contains a “cocktail of chemicals” including formaldehyde, phenol, barium sulfates, and carbon black. Formaldehyde is classified as a probable human carcinogen by the U.S. Environmental Protection Agency and is associated with certain types of cancer.
- Health Risks: Handling the foam can lead to irritation of the eyes, skin, and respiratory tract. Continuous contact, common for florists, can cause contact dermatitis, characterized by dry, scaly, itchy skin.
- Microplastic Menace: Traditional floral foam contributes significantly to plastic pollution because it takes thousands of years to degrade completely and breaks down into microplastics (pieces smaller than 5 millimeters). A single block of foam contains as much plastic as 10 plastic shopping bags. These microplastics contaminate water supplies and soil, leading to bioaccumulation in the food chain and posing dangers to aquatic life.
- Responsible Disposal: If traditional foam must be used, it should be sent to landfill-bound rubbish. Water used to soak the foam should be strained using a tight-weave fabric (like an old pillowcase) to filter out fragments before pouring it into a suitable location like a hole in the ground, preventing the spread of microplastics.

The Critical Concern Avoiding Traditional Floral Foam
Sustainable Alternatives
Thankfully, there are many eco-friendly alternatives for structural support:
- Natural Substitutes: Moss, chicken wire, and pin frogs (flower frogs) are reliably eco-friendly.
- Commercial Options: Products like OshunPouch, AgraWool (crafted from basalt wool), and TerraBrick (made from natural coir) are commercially available sustainable floral foam alternatives.
- DIY Stability: For stability in a vase without needing stem hydration, using pebbles, sand, or marbles can provide support while reducing microplastic waste.

Sustainable Alternatives
Chapter 5: The Perfect Pedestal: Selecting and Styling Your Vase
The vase is the architectural backbone and stage for your arrangement; it should never be an afterthought.
The Golden Rules of Proportion
The relationship between the vase and the flowers is crucial. As mentioned earlier, the universal truth is that the flowers should be about 1.5 to 2 times the height of the vase. This translates roughly to a **40% vase, 60% flowers** ratio, which works reliably in almost every situation.
The Neck Game: Attitude and Structure
The neck of the vase controls the arrangement’s entire attitude.
- Narrow Necks: These are “Type A personalities,” keeping stems tight and tall, which is ideal for minimal designs or single-stem showpieces.
- Wide Necks: These offer freedom for flowers to spread out. However, without structural support (like chicken wire or floral foam), wide-necked vases can quickly become a messy tangle of stems.
If you are unsure, choosing a medium neck offers the maximum forgiveness.
Weight and Material Choices
Since faux flowers are light, the vase itself needs to be heavy to prevent it from toppling. Go for heavy materials like ceramic, stone, or thick glass. If you must use a light or dainty vase, you can cheat by dumping marbles, sand, or stones into the bottom to stabilize it.
Clear vs. Opaque Vases: Hiding Your Secrets
Choosing between a clear or opaque vase is often a personality test.
- Clear Vases: These are beautiful but “ruthless” because they show everything: foam, tape grids, stems, and mistakes. To use clear glass effectively, you must hide your mechanics using decorative fillers like pebbles, moss, or colored sand.
- Opaque Vases: These are low-stress, as materials like colored glass, wood, metal, or ceramic hide all the structural secrets, allowing the flowers to shine without revealing the mechanics.

Clear vs. Opaque Vases Hiding Your Secrets
Vase Fillers: Adding Texture and Depth
For clear vases, fillers are essential for stability and aesthetics. They add color, texture, and tell a story.
- Glass Fillers: These shimmer and refract light. Options include acrylic stones (offering a jewel-like quality), crystal pearls (for an opulent sheen), and glass sand (for a sophisticated or beachy texture).
- Earthy Fillers: Natural elements bring organic warmth. Pebbles and stones are excellent for stabilizing tall grasses and branches and creating a calming ambiance. Wood chips add a rustic feel.
- Shimmering Fillers: Beads, pearls, glitter, and sequins add an ethereal, eye-catching quality, often used for formal gatherings or celebratory events.
- Water Beads: These are water-absorbing polymers that start as hard beads and expand when soaked, becoming squishy and translucent. They come in various colors and shapes (square, heart-shaped, jumbo) and can be used in clear vases for decoration, sometimes with a floating candle on top.
When styling with fillers, remember that layering different fillers (e.g., stones topped with crystal pearls) can create dynamic depth.
Analogy: Think of the vase as the outfit. A clear vase is like a transparent dress—everything underneath must be perfectly coordinated and flawless. An opaque vase is like a chic coat—it allows you to hide the seams and focus solely on the exterior style.

Vase Fillers Adding Texture and Depth
Chapter 6: From Stem to Statement: The Step-by-Step Arrangement Masterclass
Once you have your prepped faux stems and your chosen vase, it’s time to create a stunning display.
Step 1: Start Naked and Add Structure
Place your vase on a flat surface so you can view it from all angles. If your vase has a wide mouth, you must first add structure, such as chicken wire, floral foam (dry), or a tape grid, to provide structural engineering and a solid base.
Step 2: Build Your Green Skeleton
Before adding a single flower, establish the arrangement’s shape using greenery—the bones of the operation. Start with the largest, sturdiest greens, like eucalyptus or ferns, to create the general outline. Avoid symmetry; add a tall piece on one side and a droopy piece on the other to give the arrangement natural movement. The greenery sets the overall shape, whether airy and wild or tight and polished.
Step 3: Anchor Flowers – The Main Characters
These are your statement blooms (e.g., peonies, roses, hydrangeas). Place 3 to 5 of the largest flowers first, using them as anchor points to establish rhythm and structure. Crucially, do not cluster them all in the center; scatter them diagonally across the vase using triangles, which are nature’s secret sauce and are visually pleasing.
Step 4: Supporting Cast – Mid-Sized Blooms
Add your medium-sized blooms (like tulips or dahlias) next. These fill in the gaps and create a smooth transition between the filler greenery and the large statement flowers. As you place them, rotate the vase constantly to ensure the arrangement looks amazing from every angle, not just the front. Think of the arrangement as a 3D sphere.
Step 5: Texture and Filler – The Secret Sauce
Use smaller filler flowers (like baby’s breath or lavender), delicate foliage, or berries to create depth and movement. This step adds the “I just casually gathered it” energy. The key is restraint; if the arrangement looks like a confetti cannon went off, you’ve gone too far. Allow for negative space so the flowers can breathe. Varying textures (matte leaves next to shiny petals) adds contrast, making the piece feel real.
Step 6: Edit Ruthlessly and Test Lighting
Step back and channel your inner critic. Ask if the arrangement is balanced, if the height varies enough, and if it looks good from all angles. Most beginners overcrowd; professionals stop *right before* it becomes too much.
Finally, test the lighting. Natural light adds realism, while overhead light can flatten the arrangement or make the materials look plasticky. Move the arrangement until it hits that “photo-ready” glow. If it looks good in harsh sunlight, you have nailed it.

Chapter 6 From Stem to Statement The Step-by-Step Arrangement Masterclass
Chapter 7: Troubleshooting, Maintenance, and Longevity
Faux flowers do not die, but they can definitely get ugly if neglected. Proper care and troubleshooting are essential for preserving the eternal bloom.
Fixing Common Arrangement Mistakes
When your arrangement just looks “off,” you need to diagnose the problem.
- Problem: It Looks Flat. This is the “pancake bouquet” lacking dimension.
Fix: Create layers by pushing some flowers deeper into the vase and pulling others out. Use different stem angles, and mix smooth and fuzzy textures for instant dimension. - Problem: It’s Weirdly Stiff. This is “Too Much Order Syndrome,” where the stems stand at military attention.
Fix: Gently bend the stems into natural curves. Tilt a few stems outward to break up the rigid lines. Embrace intentional messiness; when it looks like a math problem, you’re in trouble. - Problem: It’s Giving… Dollar Store. The flowers look cheap, usually due to being too neat, too tight, or too shiny.
Fix: Dust them immediately, as fuzz screams “fake”. Mix in greenery or filler to break up uniformity, and add a few high-end stems among the basic ones to elevate the overall look. - Problem: It Won’t Stay Upright. Faux florals are light and top-heavy.
Fix: Add weight to the vase using sand, rocks, or marbles. Use a tape grid or floral foam to anchor the stems securely. - Problem: It Just Feels… Boring. The arrangement is technically correct but lacks soul.
Fix: Introduce height drama with one tall branch. Use unexpected textures like pampas grass or dried wheat. Embrace asymmetry, as perfect symmetry often looks sterile and soulless.
Remember that maintenance is key; arrangements suffer from “settling stems” as angles flatten and stems loosen over time. Periodically re-fluff petals, check anchors, and gently twist stems to revive the shape.

Chapter 7 Troubleshooting, Maintenance, and Longevity
The Secrets to Faux Floral Longevity
While they don’t wilt, faux florals need attention to prevent them from getting ugly.
- The Dust Killer: Dust is the silent enemy that makes silk look apocalyptic. Dust weekly with a feather duster or a hair dryer on cool, low power. Monthly, use a soft makeup brush to clean individual petals, or quarterly, give the flowers a “spa day” by lightly swishing just the blooms in lukewarm water with gentle soap, then air-drying them upside down.
- Avoid Direct Sunlight: Sunlight is the “frenemy” that causes color bleaching. Display flowers in indirect light—a bright, shaded spot—not in direct sunlight, to preserve color.
- Storage Strategy: When storing arrangements seasonally, do not toss them in a tangled mess. Use tall boxes or bins, line them with tissue paper, and store the bouquets upright when possible to preserve their shape. Never stack heavy items on top.
- The Psychology of Rotation: To keep your house feeling fresh, rotate your displays every few months. Move the dining table arrangement to the living room or swap vases. This tricks your brain into thinking the house has had a glow-up without spending money.
The Pro-Level Mindset
At the highest level, faux florals are not about imitating nature perfectly, but about capturing its energy: chaotic, moody, unbalanced, and stunning.
The biggest rookie mistake is overstuffing. Negative space allows the eye to rest and makes an arrangement feel high-end. When you embrace imperfection and intention, your arrangements start to look like they were orchestrated by a high-end florist.
Analogy: Caring for faux florals is like curating a museum exhibit. The pieces are permanent, but you must constantly maintain the environment (dusting, light control) and adjust the display (rotation, editing) to keep the viewers captivated and ensure the beauty of the artifact endures.
Conclusion: Fake Flowers, Real Impact
The pursuit of beauty often comes with the fleeting nature of life, but faux flowers offer a unique paradox: they allow you to celebrate the feeling of nature and elegance without the guilt of watching it die. You are designing permanence—a beautiful, tiny slice of stability in a world that constantly changes.
By mastering the structural engineering of tall vases using heavy fillers, putty, and non-slip pads, and by adhering to the principles of design like proportion, contrast, and movement, you elevate your display beyond mere decoration. Furthermore, choosing sustainable mechanics like chicken wire or natural alternatives over chemically harmful and non-biodegradable traditional floral foam helps preserve the planet while you preserve your blooms.
Faux flowers are forgiving; they will let you tweak, reinvent, and mess up a hundred times without ever wilting on you. The real secret to longevity is not how long the flowers last, but how long they *feel* fresh.
Embrace the eternal bouquet. It is an honest expression of creativity and joy that keeps rewarding you—quietly, beautifully, and without needing anything back. Sometimes, the most poetic expression of beauty isn’t the fleeting bloom—it’s the one that never dies.
Now go make something beautiful, and let it last forever.

Conclusion Fake Flowers, Real Impact